Do you want to take your mobile strategy to the next level? Developing an android app for your business may be just what you need to gain an edge over the competition. As a marketer, you need to understand that consumer behavior has changed radically over the past few years. Your prospective customers are on their smartphones almost all the time, so you need to ramp up your visibility on the platform they use the most. If you’re still on the fence, keep reading to learn the role of android app development Sydney in fueling your business growth.
Immense market share
You might be surprised to learn that Android dominates iOS in terms of market share. Android enjoys a staggering 85% market share. This is mainly because of the wealth of features found on Android as well as the sheer volume of smartphone manufacturers that come with Android as the default OS. More users mean more chances of reaching your target audience. Google Play has more than 3 million apps, and you should definitely add to this number if you want your business to stand out from the crowd.
Compared to developing apps for iOS, Android app development Sydney requires considerably less money. Since Android is open source, there’s a massive community of developers who exchange information regarding coding knowledge and future updates. Additionally, free software development tools can be used like IDE Android Development Studio. Of course, you also have the option of hiring a reputable provider such as AppOff, one of the leading mobile app development companies in Australia.
Seamless integration and customisation
Surely, you wouldn’t want your Android app development Sydney to look like other apps already published on Google Play. Your app must be as unique as possible. Thankfully, Android apps can be easily customised according to your specific business requirements. You can also integrate your app with other apps or software to maximise functionality.
Google rolls out constant updates to its mobile OS, including security updates that ensure data privacy and protection. Android has a built-in security feature that prevents malware and viruses from corrupting their database of apps. This makes Android apps very reliable, as you can lean on Google for how much they prioritise security.
Aside from the global presence of Android, one of its most compelling advantages over iOS is its wide scope for innovation. You can create a mobile app that integrates the latest in technology like AR and VR—all without spending tons of cash. Whether you want an app that provides information, sells products, or keeps your customers updated about your latest offerings, Android app development Sydney proves to be your best bet.
Many business owners think that they wouldn’t benefit from developing an Android app for their business. But if you really want to generate more targeted customers, then making your presence felt in the mobile app market should be your priority. It is a worthwhile investment, one that would yield incredible returns over the long term.